This is a logo I designed for a property styling company in Perth, Western Australia. Looking to update their existing logo, the company owner (Luiza Mjeda-Beg) requested a classic, professional look, with the usage of silver, deep red and black to reinforce this style.
I came up with several concepts to consider, with the client selecting one of the concepts to refine into a final design. As part of the re-brand package, I provided a complimentary short form style guide to assist with rolling out the new logo.
An enjoyable project where I learnt a little about furniture design. Chairs have names! The final logo design for Perth Staging includes a side profile of the Barcelona chair, designed by Ludwig Mies van der Rohe and Lilly Reich in 1929.
The initial concepts
A visual of how the logo might be applied to vehicles.
An example advertisement which demonstrates usage of the logo, imagery, body copy and call to action.
The complimentary short form style guide provided to the client.